About Values and Culture - Inbev/ Anheuser Busch's Brito speech

Values and culture make a difference. They are not only the "law" to be followed by the whole organization but, when well disseminated in the company, also an important tool to facilitate fast decision making at all levels, making such company more agile, allowing for better customer service, etc.

According to Collins and Porras, in their best seller "Built to Last", companies that persevered in their culture for different management generations have outperformed their competitors in the market.

The enclosed video, a speech of Anheuser Busch's CEO at Stanford about the culture being introduced in the company by the new controlling group, presents what I consider to be some of the most important Entrepreneurial values - effective and already proven as a successful management model in different company sizes, industries and geographies:

• Sense of ownership;
• Focus on results
• Meritocracy
• Cost consciousness - spending in what makes sense for the customer and for the shareholder
• Candid relationships
• Acting fast, sense of urgency

Enjoy the video.

http://www.youtube.com/watch?v=OSnWnqq23JU